Top 5 Consumer Finance Apps in Madagascar - Q2 2023

In Q2 2023, the top 5 consumer finance apps in Madagascar displayed diverse performance metrics in terms of downloads and active users, as per data from Sensor Tower. Here's a closer look at their performance:

MyBOA - Mobile Banking saw its weekly downloads fluctuate, peaking at 747 in mid-April before gradually declining to 532 by the end of June. Despite the fluctuations, the app maintained a steady presence in the market.

SG Connect experienced a notable increase in weekly downloads, starting at 397 at the end of March and reaching a high of 484 in mid-April. Downloads then showed a slight decline and stabilized around the 330 mark by the end of June.

Cash Book- daily expenses exhibited consistent growth in both downloads and active users. Weekly downloads increased from 128 at the end of March to 164 by the end of June. Active users also saw a steady rise, peaking at 748 in the final week of June.

My Baobab showed a steady increase in weekly downloads, starting at 109 at the end of March and reaching 152 by the end of April. Downloads fluctuated slightly but remained stable, ending at 130 in the last week of June.

Finance: Expense control saw a gradual increase in both downloads and active users. Weekly downloads rose from 70 at the end of March to 139 by the end of June. Active users also increased consistently, peaking at 323 in the final week of June.

For more detailed insights and data, visit Sensor Tower.